Demographics & Workforce
The People, Talent, and Market Strength behind Braintree’s Economy.
Successful businesses depend on access to talent, customers, and opportunity. Braintree offers all three.
Home to nearly 40,000 residents and strategically positioned within Greater Boston, Braintree combines a highly educated workforce, strong household incomes, diverse industry sectors, and exceptional regional connectivity. Businesses benefit from a skilled labor pool, a stable and growing consumer base, and direct access to one of the nation's most innovative economic regions.
Whether you are evaluating a new location, expanding operations, or investing in commercial development, Braintree provides the workforce and market fundamentals that support long-term success.
Braintree By the Numbers
Strategically Positioned for Opportunity
Location matters. Situated at the crossroads of Greater Boston and the South Shore, Braintree offers businesses exceptional accessibility, strong transportation infrastructure, and a growing community that continues to attract residents, visitors, and investment.
Whether you're serving local customers, drawing from the regional workforce, or moving goods throughout New England, Braintree's location provides a distinct competitive advantage.
15 Minutes
to Boston
39,100 Residents
Strong Community Base
Routes 3, 93 & 95
Regional Highway Access
1,300 New Homes
Permitted
Residential Growth
Red Line &
Commuter Rail
Transit Connectivity
500k SF
Commercial Space
Business Opportunity
Braintree combines the accessibility of a major metropolitan region with the convenience, character, and business-friendly environment of a thriving South Shore community.
Workforce
Educated. Engaged. Globally Connected.
Braintree's workforce reflects the talent and adaptability required by today's employers. Nearly half of residents hold a bachelor's degree or higher; labor force participation remains strong, and the community's diversity contributes valuable perspectives and experiences that strengthen local businesses.
For businesses seeking talent, Braintree offers both a skilled resident workforce and direct access to one of the largest labor markets in New England.
47.1%
Bachelor’s Degree or Higher
69.8%
Labor Force Participation
20%
Foreign-Born Residents
Connected to Greater Boston's Talent Pipeline
Talent at Every Level
Businesses locating in Braintree gain access to one of the nation's deepest and most diverse talent ecosystems. From world-renowned research universities and professional degree programs to community colleges, technical schools, and workforce training centers, the Greater Boston region continually develops the talent employers need to grow and compete.
Colleges & Universities
Preparing future leaders, innovators, healthcare professionals, engineers, educators, and business professionals.
Harvard University
Massachusetts Institute of Technology (MIT)
Boston University
Northeastern University
Tufts University
University of Massachusetts Boston
Bentley University
Babson College
Emerson College
Suffolk University
Community Colleges
Providing accessible education, workforce development, healthcare training, business programs, and transfer pathways.
Massasoit Community College
Quincy College
Bunker Hill Community College
MassBay Community College
Roxbury Community College
Technical & Skilled Trades Training
Developing the skilled workforce that powers construction, manufacturing, transportation, utilities, healthcare support services, and other essential industries.
South Shore Regional Vocational Technical High School
Blue Hills Regional Technical School
Southeastern Regional Vocational Technical High School
Benjamin Franklin Cummings Institute of Technology
Greater New Bedford Regional Vocational Technical Institute (regional influence)
Whether a business requires executives, engineers, nurses, accountants, skilled tradespeople, technicians, or entry-level talent, Braintree offers direct access to a workforce pipeline that supports employers across every stage of growth.
Consumers
Strong Consumer Demand
Braintree is more than a workforce hub. It is also a thriving consumer market. Strong household incomes, substantial home values, and a large concentration of affluent households create purchasing power that supports retailers, restaurants, healthcare providers, service businesses, and commercial development.
These demographics provide businesses with a stable customer base and long-term market potential.
$125,305
Median Household Income
26.9%
Households Earning 200k+
$656,800
Median Property Value
Approximately $2.35 billion
Annual Retail Sales
Competitive Advantage
$21.39
Commercial Tax Rate
500k+ SF
Available Commercial Space
Less than 50%
BELD Electric Rates vs. other local providers
Low Cost. High Value.
Braintree offers many of the advantages of a Greater Boston location while maintaining a competitive operating environment. Businesses benefit from favorable tax rates, a diverse inventory of office, retail, industrial, flex, and medical space, and exceptional regional accessibility.
A key advantage is the Town's municipally owned utility, the Braintree Electric Light Department (BELD). In February 2026, electricity provided through BELD cost less than half of that purchased through investor-owned utilities, helping businesses manage operating expenses while benefiting from reliable local service.
The result is a business environment that combines accessibility, affordability, and opportunity.